Last month we asked you to complete a questionnaire in a bid to get to know you better. Thank you very much for taking the time to do this. Here are the results:
One fifth of respondents either hadn't visited the shop recently (or at all). Reasons for this included not knowing what type of products were sold in the shop and inconvenient opening times.
Food and drink accounted for the majority of purchases made, followed by gifts and jewellery.
Half of the respondents said they rarely bought toiletries or homewares (perhaps they didn't know about our fab refill service?).
80% of respondents said they would buy cruelty-free products and 60% expressed an interest in vegetarian or vegan food.
50% of respondents were interested in ordering by email.
40% were likely to use gift vouchers.
30% said they might use a gift wrapping service.
No-one expressed an interest in a discount scheme on large (non-food) orders (although a suggestion was made to introduce a 'loyalty' scheme).
There was no interest in a paid for delivery service
Ideally, customers would prefer to be able to shop Saturday afternoon or Sunday
Respondents like the idea of events in the shop (talks, tastings, exhibitions etc) with a Musical Evening and a Family Day being the most popular (with 70% saying either 'yes' or 'maybe').
Suggestions included:
- serving tea and coffee in the shop,
- having themed (e.g. Indian) evenings
- more coffee mornings
One respondent kindly offered transport to/from the shop for social events. This kind of help is always very much appreciated!
The winner of the prize draw , chosen by a random number generator, was Mrs Jane Hepburn.
Thank you to everyone who took the time to complete the questionnaire. We are now reviewing the feedback and hope to be able to introduce some new products and services shortly.
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